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Major investment in robotic welding cells

Published:  28 September, 2023

WILLIAM HUGHES says it has adapted quickly to a serious increase in demand from an automotive seating customer, thanks to a major investment in robotic welding cells and associated tooling and fixtures.

The investment is in reaction to the ramp up in popularity for a recently released sports utility vehicle. Currently selling beyond production capacity, the vehicle is available with multiple seating configurations, so the demand for seating frames and hardware has seen commensurate growth.

Ben Cox, Manager of William Hughes Bulgaria: “The output for the various seating modules and formats is now about 30% higher than the original anticipated peak production plan. And with the automotive industry relying on just-in-time delivery for primary modules, such as seating, we knew that we had to pull out all the stops to ensure our tier-one customer would not disrupt production.”

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