Sensing Technology 2011

Published:  08 July, 2011

The latest sensor and sensing system products, developments, technical innovations, seminars and workshops will ensure Sensing Technology 2011 is a must-visit exhibition. Developed in response to sector demand, Sensing Technology is the UK's only dedicated national sensor industry event and will take place at the NEC, Birmingham, on 27-28 September 2011. PWE reports. 

Last year’s inaugural Sensing Technology show was hailed as a great success by both exhibitors and visitors alike. Many high quality, genuinely interested visitors attended, enabling the exhibitors to discuss new projects and innovations on their stands and in many cases take orders at the event. This year’s exhibition, on 27-28 September, is shaping up to be even more successful thanks to a rise in visitor pre-registrations and an increased number of signed up exhibitors, meaning show space is already 75% filled. Exhibitors booked to attend include Huba Control, Dewetron, PCB Piezotronics, Strainsense, Sensor Technology and STS Sensors. 

Making the link

A wide variety of products will be on show, ranging from temperature sensors to monitoring solutions. Therefore a visit to Sensing Technology will enable you to make better informed purchasing decisions, link you with the manufacturers and suppliers who can solve your current technical, application, pricing and/or delivery problem, and provide an insight into future innovations, allowing you to effectively plan your own product and application developments.

With two dedicated seminar suites, you will be able to ‘pick n mix’ from a wealth of informative presentations. The Innovation Theatre will house some astounding innovations, many not yet commercially available but looking for business backing and application delivery. These innovations are a welcome addition to the tried-and-tested products already available.

A large ‘networking lounge’ will also be available for use by both visitors and exhibitors alike. 

Quality and quantity

Mike Neal of Huba Control said: “We were extremely pleased with the two days of the inaugural show. The quality and quantity of visitors and enquiries was impressive. We’re looking forward to a bigger and better show in 2011.”


A national UK show dedicated to sensing technology is essential, as John Tyrrell, managing director of Ixthus Instrumentation, explained: “We are always looking for new ways to meet both new and existing customers, with a chance to tell them about our products and technologies. We have long believed that the UK needed a sensor specific show, focused on delivering a good level of quality prospects.” He added: “At the current time of cutbacks and belt tightening, we have to try new paths that will deliver our messages to the market.”


Peter Purdy, director of sales at RDP Electronics, said: “It’s good to have a new exhibition with a tight focus on transducers and instrumentation. Sensor technology is an important area in its own right and it is important to be able to present measurement solutions to customers without the message being diluted by other technologies.”


A spokesperson from Optris commented: “We think the UK market offers great potential for us and we have therefore been looking more closely into it. We have visited other exhibitions before, but believe that we will benefit from Sensing Technology as it is focusing on one of our core industries.” They concluded: “The aim of the fair is to attract people to the products and offer them the best service.”


Ian Ramage of Techni Measure said of last year’s show: “The first day of the exhibition was the best first day we have had for many years at any exhibition. All of the three staff members on the stand were kept busy for most of the day!” 

Tony Ingham of Sensor Technology explained: “The visitors were serious and of a good quality.” He added: “I think it’s very important to have a sensors show. Others have died out and it’s something we have needed in the UK. This could turn into a very successful show.” 

Dedicated event

This year seven co-located shows are forming the largest manufacturing event of the year with over 500 exhibitors. The events include Sensing Technology 2011, Interplas 2011, MM Live UK 2011, MEMS Live UK 2011, NANO Live UK 2011, tct Live 2011, PPMA Show 2011.

To find out more about Sensing Technology 2011, including information for exhibitors and visitors, please contact Kathryn Ambrose on 01622 699129, email: or visit the event’s dedicated website at

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