Global branding strategy

Published:  24 February, 2014

A-Gas one of the most successful speciality gas and refrigerant suppliers is unveiling a global brand identity that is said to reflect the company’s dynamic and technological innovation whilst providing an instantly recognisable world-wide brand.

In recent years A-Gas reports it has greatly expanded within the global refrigerant market and has positioned itself as a major player in the refrigerant community including winning a number of business and trade industry awards that reinforce its status as an innovative solutions-led business.Having embarked on a rapid and successful growth path, A-Gas has been re-assessing its branding. Starting with A-Gas International, A-Gas Australia, South Africa, South East Asia, China and Thailand, the company will roll out the A-Gas Magenta logo in a phased approach across the rest of the group.

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