U.S president has opened Hannover Fair 2016

Published:  14 April, 2016

The president of the United States of America, Barack Obama, joined German Chancellor Angela Merkel to open Hannover Messe 2016 on Sunday 24th April, after it was confirmed that the United States has been designated the official Partner Country of the forthcoming event (25 to 29 April).

The president was also scheduled for the traditional opening tour of the fair with Merkel on Monday morning.

For many years, Hannover Messe says it has been fostering deeper ties with U.S. industry, staging business summits and inviting American delegations to Hannover to promote Transatlantic trade relations.

"Hannover Messe 2016 is of exceptional importance to the development of our transatlantic trade relations”, commented Dr. Peter Wittig, German ambassador to the United States. "Having the USA as the featured Partner Country will give us a golden opportunity to convey our dynamic business relations to the fullest while at the same time widening and deepening them."

For Hannover Messe, winning the United States as the Partner Country is a great success – one which the organiser believes will further enhance the attractiveness of the forthcoming event.

Dr. Jochen Köckler, member of the managing board at Deutsche Messe, commented: "President Obama has committed himself to strengthening America’s domestic industry. The modernisation of America’s industrial sector and the digital integration of its production plants and equipment are proceeding there at a rapid pace.”

The USA’s Partner Country programme will be geared above all to attract foreign investment and expand U.S. export business. In this context, the country will showcase itself as an attractive location for investment and reinforce its reputation as a high-caliber manufacturer of competitive, top-quality products. The thematic focus of Partner Country USA will include energy efficiency and energy production, state-of-the-art production engineering, smart technologies, education and training and transatlantic partnerships.

The world’s leading trade fair for industrial technology will feature five parallel trade fairs: Industrial Automation, Digital Factory, Energy, Industrial Supply, and Research & Technology. The core topics for 2016 are industrial automation and IT, energy and environmental engineering, innovative subcontracting solutions and lightweight design, and research and development.

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