Russia expansion

Published:  17 September, 2009

Yale has strengthened its commitment to the Russian market after concluding negotiations with three new independent Dealers.
NPK Avtomatizatsiya in St Petersburg, LADA DC in Togliatti and Business Machinery Group in Yekaterinburg have become the latest exclusive Authorised Dealers to distribute and service its range of Yale forklift trucks and warehouse equipment.
Senior Management from each dealership attended a successful new dealer meeting in St Petersburg in July to discuss the long-term strategy for Yale in Russia and how to build the brand in the country by working together.
Christophe Maillet, regional manager for Yale Europe commented: “Russia is an extremely important market for Yale and we intend to work closely with our existing and new dealers to continue to build long-term and meaningful relationships with customers by providing them with the highest levels of customer service, in the delivery of new forklift trucks manufactured in Europe and aftersales support.”

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